NPS dropped a year ago.
This year they're leaving. Did you see it coming?
In a private school, every family that doesn't re-enroll is revenue that doesn't come back. Orakia anticipates which families are at risk of leaving, months in advance, by combining the data you already have. And it tells you which families are bringing you new students.
You have lots of data. What you don't have is who to call this week.
You measure NPS, run satisfaction surveys, manage admissions. But the data is spread out and nobody connects it at the family level. By the time you see the drop in next year's enrollment, the decision was made months ago.
- NPS predicts departures, and it gets ignored. When it falls in one school year, the departures come the next. The signal was there; acting in time was what was missing.
- There is invisible churn in admissions. Interested families who never get an interview date or a reply go to another school, and it never shows up on any dashboard.
- Word of mouth between families is your best channel, and you're not using it. You know it works, but you don't know how much or which families drive it.
Attrition can vary a lot from one school to another within the same group. That risk is already in your data. What's missing is seeing it in time.
Centralize. Understand. Get ahead.
Orakia doesn't run your day-to-day academic operations. It connects the data you already have on each family and tells you which ones are at risk, while you can still do something about it.
Connect what you already collect on each family
NPS and family surveys, admissions CRM, school office, incidents, attendance at parent-teacher conferences and events, communications. All in a single record per family and student. We start with whatever you have, even if your surveys are anonymous.
It tells you which families are at risk and why
It doesn't tell you "satisfaction dropped". It tells you which families are most likely not to re-enroll, for what reason (support, communication, admissions experience) and at which point in the school year it weighs most. It also reads open comments, not just the score.
Protect enrollment and referrals
Alerts to admissions and leadership before the re-enrollment campaign. It also identifies promoter families, the ones who bring you new students, so you can look after them and lean on them for recruitment.
First results in 2-4 weeks. If you want to see where you stand today, book a 30-minute assessment.
We start with whatever you have.
That's enough to start. We process them, add whatever is in admissions and the school office, and give you the risk map by family.
Leadership sees the whole picture, each principal sees their own school with its own data. Seeing where each one stands lets you replicate what works, without imposing.
We identify promoter families and families at risk. You look after both sides of the business at once.
Put a number on last year's departures.
Multiply the families who didn't re-enroll by the average annual tuition. Add the students who never came because a referral was lost. That number is the cost of not getting ahead.
Frequently asked questions
How does Orakia anticipate that a family won't re-enroll?
Orakia combines the signals you already have: NPS and family surveys, issues with admissions and the school office, attendance at parent-teacher conferences, unanswered communications and behavior during the school year. With that it scores each family's risk of leaving, months in advance, before the re-enrollment campaign.
We have lots of data but we don't act on it. What does this change?
It's the most common problem: NPS drops, you can see the departures coming and still nobody acts in time. Orakia turns that scattered data into a prioritized list of families at risk and families who recommend you, so the team knows who to call this week.
How do you handle data protection for minors?
We work with family-level data, within the GDPR framework and with the data under the school's control. The analysis is there to improve the experience, not to label anyone.
Each school in our group runs independently. Does it still work?
Yes, and that's exactly why it helps. Orakia gives group leadership the view of the whole group and each principal the view of their own school, with its own data. Attrition can vary a lot between schools: seeing where each one stands lets you replicate what works without imposing anything.